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Dashboard

The Dashboard is the first screen you see after choosing a website in the Admin Portal, and it works like a command center: a single page that summarizes how your website is doing and gives you quick shortcuts to the tools you use most often. You never have to dig through menus to check whether your site is working, how much traffic it received, or whether new orders came in — it is all visible the moment you log in.

This guide walks through every box you see on the Dashboard, what the numbers mean, and where each shortcut takes you.

Site Overview​

At the top of the Dashboard sits the Site Overview box, showing your website's logo, its name, and its primary domain (the main web address visitors use to find you, such as www.yourbusiness.com).

From this box you can:

  • View Site — Click this button to open your live, public website in a new browser tab. This is the fastest way to check how a change looks to a real visitor.
  • Quick Settings — Click your site's logo or name to jump straight to Website Settings, where you can update details like your site name, description, and logo.

Performance statistics​

Just below the overview, you will find a row of statistics summarizing how your website has performed recently. These numbers update automatically and cover two time windows — the last 7 days and the last 30 days — so you can spot both short-term changes and month-over-month trends.

  • Pageviews (7 Days): How many times any page on your website was viewed by a visitor in the past week. A "pageview" is counted every time a page loads in someone's browser, including repeat visits from the same person.
  • Pageviews (30 Days): The same measurement, but totaled over the past month — useful for judging whether your traffic is generally growing or shrinking.
  • Orders (30 Days): If your website has the Online Store feature enabled, this shows how many orders customers placed in the last 30 days.
  • Revenue (30 Days): The total money earned from those orders over the same 30-day period, before any refunds or cancellations are subtracted.

If your website does not include an online store, the Orders and Revenue figures simply will not appear, and the Dashboard will focus on traffic statistics only.

Recent Content​

The Recent Content section lists the pages or blog posts you (or a teammate) created or edited most recently. It exists so you can jump back into unfinished work without hunting for it.

  • Edit Content: Click any item in the list to be taken directly into the SitePack visual editor for that specific page, exactly where you left off.
  • Manage Content: Click the Manage Content button to leave the Dashboard and open the full Content Management section, where every page and post on your site is listed.

Recent Orders (Online Store)​

If your website sells products, the Dashboard also shows a Recent Orders section so you can react quickly to new sales without navigating away.

  • Order details at a glance: Each row shows the customer's name, the order number, its current status (for example New, Processing, or Completed), and the total amount paid.
  • View Order: Click any order in the list to open its full Order Details page, where you can see the delivery address, items purchased, and payment status.
  • All Orders: Click All Orders to see your complete order history, not just the most recent entries.

Site Details​

On the right-hand side of the Dashboard (it moves below the main content on smaller screens and mobile phones), you will find a short technical summary of your website:

  • Status: Confirms whether your site is currently "Active" and reachable by visitors.
  • Site ID: A unique reference number for your website. You generally will not need this yourself, but it can be useful if you ever contact support, since it lets our team identify your exact site instantly.
  • Primary Domain: The main web address associated with your site (see Domain Management if you want to change or add domains).

Setup Checklist​

If you are setting up a brand-new website, the Dashboard may show a Checklist — a short list of recommended first steps, such as uploading a logo, connecting your domain, or adding your first products. Each item links directly to the relevant tool, so you can complete your setup in the right order without guessing what to do next. Once your site is fully configured, this checklist disappears automatically.

Frequently asked questions​

Why don't I see Orders and Revenue on my Dashboard?​

These statistics only appear on websites that have the Online Store feature enabled. If you run a purely informational or brochure-style website without selling products, your Dashboard will only display traffic statistics.

How often do the pageview and order numbers update?​

The statistics on the Dashboard reflect near real-time activity — new orders and page visits are generally reflected within minutes, so you always have an accurate, current picture of how your site is performing.

What is a "pageview," exactly?​

A pageview is counted every time a visitor's browser loads a page on your website. If the same visitor looks at three different pages, that counts as three pageviews. If they refresh the same page twice, that also counts as two pageviews.

I'm new — where should I start on the Dashboard?​

Look for the Setup Checklist. It walks new websites through the most important first steps, such as adding your logo and connecting your domain, in a sensible order.

Can I remove the Setup Checklist?​

The checklist is only shown while there are recommended setup steps left to complete. Once you finish them, it disappears on its own — there is nothing you need to dismiss manually.