Product Catalog

The Product Catalog is where your entire range of items lives: everything a customer can browse and buy on your website. This guide walks through every part of managing it: individual product details, grouping similar products into variants, organizing categories, and creating bundles.

The product overview

When you open Products, you land on the overview: a single list of everything in your catalog. Each row shows the product's image, name and category, whether it has variants, its stock status and its price.

• Variants at a glance. A product that is built up from options carries a variants badge (for example 3 variants), so you can immediately see which items have several versions and which are plain single products.
• Stock status. Every product shows a colored stock indicator: in stock (with the number of units left), low stock when only a few units remain (three or fewer), or out of stock.
• Quick actions. From each row you can edit the product, open its public page in a new tab, or delete it.

Filtering the list

Three filters at the top of the list help you find the right product quickly, which matters more as your catalog grows:

• Search by name, SKU or barcode.
• Category narrows the list to a single category. Categories are listed alphabetically.
• Stock shows only products that are in stock, low on stock (three or fewer left) or out of stock.

You can combine the filters, and the product count and paging update to match whatever you have selected.

Changing many products at once

Tick the checkbox in front of a product to select it, or the checkbox in the header of the list to select every product on the page. Once something is selected, a bar with bulk actions appears above the list. When you have selected a whole page and your filters match more products, you can also choose Select all products to include every match, not just the ones on screen (up to 2,000 at a time). Changing a search or filter clears the selection.

The bulk actions are:

• Bulk edit: pick a field and a new value that is set on every selected product. You can set the price, promo price, stock, brand, model, category or condition. Leave the value empty on the promo price to remove it.
• Adjust price: raise or lower the price by a percentage or by an amount, for example 10% more for a price increase, or 2.50 less for a sale. By default the promo price is adjusted along, and you can switch that off.
• Adjust stock: add units to, or take units from, the stock of every selected product. The stock never goes below zero. This is only available when stock management is turned on.
• Remove promo price: clears the promo price, for example when a sale ends.
• Export selection: downloads the selected products as a CSV file that opens in Excel.
• Delete: removes the selected products after you confirm.

SitePack applies the change in batches and shows its progress. When it is done you see how many products were updated and which were skipped, with the reason. Products are skipped, never half changed, when:

• they are imported from another system, because they are managed in that source;
• you change the stock of a product that has variants, because stock is kept per variant;
• the new price would be zero or negative, or the promo price would no longer be lower than the regular price;
• they already had the value you chose.

Every stock change made this way appears in the stock history as a change in the admin.

Managing individual products

Click on any product in your catalog to open its detailed editor, where every aspect of that item is configured.

General information

• Name & Description: Give your product a clear, specific title and a compelling description. A good description answers the questions a customer would naturally ask (what it's made of, what it's used for, and why it's worth buying) rather than just restating the title.
• URL: The web address of the product page, shown after /products/. SitePack creates it from the name when you add a product, and you can change it afterwards on an existing product. If the address is already used by another product, a number is added to keep it unique. Links to the old address stop working after a change, so update any links you shared elsewhere. Your homepage, category pages and sitemap pick up the new address straight away.
• Categories: Assign the product to one or more categories, making it easier for customers to find through browsing rather than only through search.
• Images: Upload high-quality photos from multiple angles where possible. The first image you upload becomes the primary thumbnail shown in listings, so choose your clearest, most attractive shot for that spot.

Inventory & pricing

• Pricing: Set your standard selling price. If you want to run a sale or promotion, enter a Promo Price, the discounted price shown alongside (or instead of) the regular one.
• SKU & Barcode: Enter unique identifiers used for internal tracking and inventory management. An SKU (Stock Keeping Unit) is simply a code your business uses to identify a specific product, useful for your own records and for matching up with suppliers.
• Stock Management: If enabled, track exactly how many units of a product you have available, helping you avoid selling items you don't actually have in hand.

Specifications (facets)

Facets are technical attributes that describe a product in more detail, things like "Material," "Color," or "Size."

• Adding facets to your products helps customers understand exactly what they're buying at a glance.
• These same facets can also be used to build Filters on your category pages (see Store Settings), letting customers narrow down a large catalog by the attributes that matter to them.

Options & variants

Some products come in several versions, the classic example being a shirt available in multiple sizes and colors. You build these directly on the product itself, so a shopper picks their size and color on one shared product page. Whether a product is a plain single product or one with many options, you create it the same way.

You manage options and variants right inside the product, in the Options & variants section. You can build them straight away while creating a new product, without saving it first: the options and variants you set up are saved together with the product when you create it.

1. Add your options. In the Options & variants section, add one or more options, such as Size and Color, and type in the values for each (for example L, XL for Size and Yellow, Red for Color).
2. Generate the variants. Click Generate variants, and every combination is created for you: Size L / Color Yellow, Size XL / Color Yellow, Size L / Color Red, and so on.
3. Fill in each variant. For every generated variant you can set its own SKU, barcode (EAN), stock, price, and a single image that is shown when a shopper selects that combination. You can also add per-variant specifications and metafields when a version needs its own details.

Everything in this section is saved together with the product: click Save product (or Create product for a new one) and the options, variants and their images are stored in one step. There is no separate save button for this section.

On the product page, choosing an option jumps to that variant's image and shows its price and stock, and a variant that is out of stock is shown as unavailable.

Stock history

The stock history tells you how the stock of a product changed over time and why, so you can always explain the number you see. Open it from the product overview: click the chart button in a product's row, or click its stock label. The stock history opens in a window on top of the overview.

• The chart at the top shows the stock over time: the horizontal axis is the date and time of each change (oldest on the left), the vertical axis the number of units in stock. The line stays level until the next change. For a product with variants, every variant gets its own line in its own colour, named in the legend below the chart. The total of all variants is in the legend too: click Total to show or hide it. With more than eight variants, the rest are combined into one line, Other variants. Hover over the chart to see the exact numbers.
• The list below shows every change, newest first, 20 per page:
  • Date: when the stock changed.
  • Reason: what caused it. Order (with the order number, click it to open the order), Order cancelled, Changed in the admin (with the name of who made the change), API (a connected app or system), AI assistant (MCP), Import or System.
  • Variant: the size, colour or other variant whose stock changed. A dash means the product's own stock; Deleted variant means a variant that no longer exists; Total of all variants is the product's total that moves along with a variant change, not extra stock.
  • Change: how many units were added (+3) or taken (-1).
  • Stock: the level before and after the change, for example 8 → 7.

Orders take stock automatically

You do not have to lower the stock yourself when you sell something. As soon as an order is placed, SitePack takes the ordered quantity out of stock, and the change shows up in the stock history with the order number:

• Per variant. For a product with variants, the stock of the chosen variant goes down. The stock of the product itself always follows the total of its variants, so the product overview shows the right number.
• Per stock location. When a variant keeps its stock per location, the units are taken from the location that holds the most first, and from the next one when that location runs out.
• Cancelled orders. When you cancel an order and choose to put the stock back, the units return (for a variant with stock per location, to the location that holds the most) and the history shows Order cancelled. See Stock and cancelled orders.

Categories

Categories give your store a clear, browsable structure, much like the aisles and shelves of a physical shop.

• Main Categories: Top-level groupings, such as "Clothing" or "Electronics."
• Sub-categories: Nested groupings within a main category, such as "Men's Wear" living inside "Clothing."
• Reordering: Use the nested list view to rearrange how categories and sub-categories appear to customers browsing your store.

Want your main categories in the footer of every page? Add the Category menu element to your footer. It keeps itself up to date as you add or rename categories.

A well-organized category structure is one of the simplest ways to help visitors find what they want quickly. The less effort it takes to find a relevant product, the more likely a visitor is to buy.

Merging duplicate categories

Over time you can end up with categories that are really the same thing, for example "Shirts" and "shirts", or a category that was created twice while importing products. Instead of deleting one (and losing the products linked to it), you can merge them into a single category.

At the top of the Categories screen, SitePack shows a Merge categories panel whenever it spots categories that look like duplicates: categories at the same level with the same name, ignoring capitalisation. For each suggestion you:

1. Choose which category to keep from the dropdown. SitePack pre-selects the one with the most products.
2. Click Merge and confirm.

Every product linked to the other categories is then moved onto the category you kept, and the duplicates are removed. Menu links that pointed to a merged category are updated automatically, so nothing on your site breaks.

Merging only works for categories at the same level (both main categories, or sub-categories under the same parent). If a category still has sub-categories of its own, move or merge those first.

Bundles

Bundles let you offer two or more products together as a single combined package, a proven way to increase your average order value.

1. Create a bundle. Go to Bundles and click Create Bundle.
2. Select products. Add two or more products from your catalog that make sense sold together, for example, a razor and a pack of blades.
3. Set a bundle price. Define a special combined price, ideally offering a modest discount compared to buying the items separately, to give customers a clear incentive to choose the bundle.
4. Use shortcodes. SitePack generates a shortcode for each bundle (a small snippet you can copy and paste into any page on your site) to display that bundle offer wherever it makes sense, such as on a related product's page.

Frequently asked questions

What is the difference between a product variant and a category?

A category groups broadly related products together for browsing (like "Clothing"). A variant is one specific version of a single product, such as a particular size and color of the exact same shirt design, chosen by the shopper on that product's page.

How can I see which products have variants?

In the product overview, any product built up from options shows a variants badge (for example 3 variants) in its row. Products without that badge are plain single products.

How do I find products that are almost out of stock?

Use the Stock filter at the top of the product overview and choose Low stock. This shows every product that still has stock but only a few units left (three or fewer), so you know what to reorder. The same products are highlighted with a low-stock indicator in the list.

How do I change the price of many products at once?

Tick the products in the overview (or the checkbox in the header to select the whole page) and choose Adjust price in the bar that appears. Pick increase or decrease, a percentage or an amount, and the value. See Changing many products at once.

Why did the stock of a product change?

In the product overview, click the chart button in the product's row (or its stock label) to open its Stock history. Every change is listed with its date, the reason (for example an order, a cancelled order or a change in the admin), the variant, and the stock before and after. A change caused by an order links straight to that order.

My category list has duplicates. How do I clean them up?

If two categories are really the same (such as "Shirts" and "shirts"), use the Merge categories panel at the top of the Categories screen. Pick the category you want to keep and merge the duplicates into it; all linked products move across automatically and the duplicates are removed. See Merging duplicate categories above.

What is a facet, and why would I add one to a product?

A facet is a specific attribute of a product, such as its material, color, or size. Adding facets makes your product listings more informative and also allows you to build filters that let customers narrow down your catalog by these same attributes.

Which image should I upload first for a product?

The first image you upload becomes the primary thumbnail shown in product listings and search results, so choose your clearest and most representative photo for that position.

Can I change the web address of a product?

Yes. Open the product and edit the URL field under the name, then click Save product. The product page moves to the new address, and your homepage, category pages and sitemap link to it straight away. The old address no longer works, so update any links you shared on social media or in emails. If you clear the field, SitePack builds the address from the product name again.

What is an SKU and do I need one for every product?

An SKU (Stock Keeping Unit) is a unique code you assign to a product for your own internal tracking and inventory purposes. While not always required, it becomes increasingly useful as your catalog grows or if you work with suppliers who use their own product codes.

How do bundles help my store?

Bundles encourage customers to purchase multiple related items together, typically at a modest combined discount, which increases the average amount spent per order compared to selling each item separately.

Can I feature a bundle on a specific product page?

Yes. Every bundle comes with its own shortcode, which you can copy and paste into any page (including an individual product's page) to display that bundle offer exactly where you want it.