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Product Catalog

The Product Catalog is where your entire range of items lives: everything a customer can browse and buy on your website. This guide walks through every part of managing it: individual product details, grouping similar products into variants, organizing categories, and creating bundles.

Managing individual products​

Click on any product in your catalog to open its detailed editor, where every aspect of that item is configured.

General information​

  • Name & Description: Give your product a clear, specific title and a compelling description. A good description answers the questions a customer would naturally ask (what it's made of, what it's used for, and why it's worth buying) rather than just restating the title.
  • Categories: Assign the product to one or more categories, making it easier for customers to find through browsing rather than only through search.
  • Images: Upload high-quality photos from multiple angles where possible. The first image you upload becomes the primary thumbnail shown in listings, so choose your clearest, most attractive shot for that spot.

Inventory & pricing​

  • Pricing: Set your standard selling price. If you want to run a sale or promotion, enter a Promo Price, the discounted price shown alongside (or instead of) the regular one.
  • SKU & Barcode: Enter unique identifiers used for internal tracking and inventory management. An SKU (Stock Keeping Unit) is simply a code your business uses to identify a specific product, useful for your own records and for matching up with suppliers.
  • Stock Management: If enabled, track exactly how many units of a product you have available, helping you avoid selling items you don't actually have in hand.

Specifications (facets)​

Facets are technical attributes that describe a product in more detail, things like "Material," "Color," or "Size."

  • Adding facets to your products helps customers understand exactly what they're buying at a glance.
  • These same facets can also be used to build Filters on your category pages (see Store Settings), letting customers narrow down a large catalog by the attributes that matter to them.

Product variants​

Variants let you group closely related products that differ only by a specific attribute, the classic example being a T-shirt available in multiple sizes, or a mug available in different colors. Rather than listing "Blue Mug" and "Red Mug" as two completely separate, disconnected products, variants let customers pick their preferred option from one shared product page.

  1. Create a variant group. Go to Variants and click Create Variant.
  2. Add products. Select the existing products from your catalog that should belong together in this group.
  3. Define properties. Choose which facets, such as Size or Color, are the specific attributes that distinguish the products within this group from one another.

Categories​

Categories give your store a clear, browsable structure, much like the aisles and shelves of a physical shop.

  • Main Categories: Top-level groupings, such as "Clothing" or "Electronics."
  • Sub-categories: Nested groupings within a main category, such as "Men's Wear" living inside "Clothing."
  • Reordering: Use the nested list view to rearrange how categories and sub-categories appear to customers browsing your store.

A well-organized category structure is one of the simplest ways to help visitors find what they want quickly. The less effort it takes to find a relevant product, the more likely a visitor is to buy.

Bundles​

Bundles let you offer two or more products together as a single combined package, a proven way to increase your average order value.

  1. Create a bundle. Go to Bundles and click Create Bundle.
  2. Select products. Add two or more products from your catalog that make sense sold together, for example, a razor and a pack of blades.
  3. Set a bundle price. Define a special combined price, ideally offering a modest discount compared to buying the items separately, to give customers a clear incentive to choose the bundle.
  4. Use shortcodes. SitePack generates a shortcode for each bundle (a small snippet you can copy and paste into any page on your site) to display that bundle offer wherever it makes sense, such as on a related product's page.

Frequently asked questions​

What is the difference between a product variant and a category?​

A category groups broadly related products together for browsing (like "Clothing"). A variant groups very closely related products that are really the same item in different options, such as sizes or colors of the exact same T-shirt design.

What is a facet, and why would I add one to a product?​

A facet is a specific attribute of a product, such as its material, color, or size. Adding facets makes your product listings more informative and also allows you to build filters that let customers narrow down your catalog by these same attributes.

Which image should I upload first for a product?​

The first image you upload becomes the primary thumbnail shown in product listings and search results, so choose your clearest and most representative photo for that position.

What is an SKU and do I need one for every product?​

An SKU (Stock Keeping Unit) is a unique code you assign to a product for your own internal tracking and inventory purposes. While not always required, it becomes increasingly useful as your catalog grows or if you work with suppliers who use their own product codes.

How do bundles help my store?​

Bundles encourage customers to purchase multiple related items together, typically at a modest combined discount, which increases the average amount spent per order compared to selling each item separately.

Can I feature a bundle on a specific product page?​

Yes. Every bundle comes with its own shortcode, which you can copy and paste into any page (including an individual product's page) to display that bundle offer exactly where you want it.